The Platform Rules: Digital Transformation for Product Companies

Digital transformation is all the rage, but there’s no clear definition of its scope and even less ... more

Latest Episodes

10

June 16, 2022 00:21:17
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Rule 10: Leading in the Customer-First Revolution

On the final episode of our debut season, we're joined by Propel's own CEO & Co-Founder Ray Hein. Hear Ray's vision for what's coming next in the fast-paced customer-first revolution. ...

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9

June 09, 2022 00:40:02
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Rule 9: Get Set for Success

This week, we're joined by Erin Gracyalny and Aaron Cloud from our very own Propel team. We're going to take a look at our side of the business, chatting specifically about what makes a successful partnership and implementation for our SaaS buyers. ...

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8

June 01, 2022 00:25:02
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Rule 8: Never Stop Evolving

At Propulsion 2022, we caught up with Dmitriy Geler of BekaertDeslee, who serves as their VP of Growth Strategy and Business Transformation. As his title suggests, Geler knows better than most that growth and transformation go hand-in-hand, now more than ever. Propel CMO Dario Ambrosini hosts Rule #8: Never Stop Evolving to get a better understanding of Geler’s strategy on how to leverage uncertainty to the company’s advantage. ...

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May 24, 2022 00:26:10
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Bonus Rule: Prioritize Product Value

Propulsion 2021 Bonus Rule - Propel CEO Ray Hein chats with Mark Rumbaugh, VP of IT at VIZIO, about putting the customer at the center of the product experience and why it's key to manufacturers growing profits in a design-anywhere, build-anywhere, sell-anywhere world. ...

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May 18, 2022 00:26:58
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Bonus Rule: Prepare for Disruptions

Manufacturers are responding to the global supply chain disruption by forecasting demand further out in the future. Manufacturers are struggling with multiple challenges: supply chain interruptions (including MSA Safety's inability to secure resin), labor shortages, and elongated transportation times. Demand is not currently a big challenge for most manufacturers. The big challenge is securing the items needed to build their products. Hear how Rockley Photonics, a chipmaker, and MSA Safety, chip a customer, are meeting customer needs in the age of semiconductor shortages and transportation bottlenecks. ...

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May 11, 2022 00:26:36
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Bonus Rule: Loop in the Customer

When the product was king, it was all about what the product could do. Now that customer is king, it’s about creating the best customer experience and gaining lifetime loyalty. Recurring revenue models are the new in, which incentivize the customer to actually stick around, unlike license and maintenance models of the past. Launching high-quality products has become more of a team effort, which requires a certain level of collaboration across different departments. That's why Product 360 goes hand in hand with Customer 360. The key to product success is to start with the customer, invest in technology and quickly adapt to changes. ...

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