Imagine business applications with a UX that’s so ubiquitous and natural, that it’s virtually invisible. Got an expense report or ECO to approve? Send Slack a thumbs up emoji and you’re done. Is there where B2B UX is headed? We are joined by Adam Doti from Salesforce.
Buyers have always craved great features at compelling prices. But now there’s a 3rd dimension that matters just as much: their customer experience. Joining...
Working for six different PLMs over 25 years, Michelle Stone has picked up a fair share of best practices when it comes to driving...
When the product was king, it was all about what the product could do. Now that customer is king, it’s about creating the best...