Imagine business applications with a UX that’s so ubiquitous and natural, that it’s virtually invisible. Got an expense report or ECO to approve? Send Slack a thumbs up emoji and you’re done. Is there where B2B UX is headed? We are joined by Adam Doti from Salesforce.
Working for six different PLMs over 25 years, Michelle Stone has picked up a fair share of best practices when it comes to driving...
Buyers have always craved great features at compelling prices. But now there’s a 3rd dimension that matters just as much: their customer experience. Joining...
Mastering the art of business transformation is a skill that takes clear-eyed focus and adaptability, especially when challenges arise. It's the reason Dmitriy Geler,...