Manufacturers are responding to the global supply chain disruption by forecasting demand further out in the future. Manufacturers are struggling with multiple challenges: supply chain interruptions (including MSA Safety's inability to secure resin), labor shortages, and elongated transportation times. Demand is not currently a big challenge for most manufacturers. The big challenge is securing the items needed to build their products. Hear how Rockley Photonics, a chipmaker, and MSA Safety, chip a customer, are meeting customer needs in the age of semiconductor shortages and transportation bottlenecks.
When the product was king, it was all about what the product could do. Now that customer is king, it’s about creating the best...
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