Bonus Rule: Loop in the Customer

When the product was king, it was all about what the product could do. Now that customer is king, it’s about creating the best customer experience and gaining lifetime loyalty. Recurring revenue models are the new in, which incentivize the customer to actually stick around, unlike license and maintenance models of the past. Launching high-quality products has become more of a team effort, which requires a certain level of collaboration across different departments. That's why Product 360 goes hand in hand with Customer 360. The key to product success is to start with the customer, invest in technology and quickly adapt to changes.