When the product was king, it was all about what the product could do. Now that customer is king, it’s about creating the best customer experience and gaining lifetime loyalty. Recurring revenue models are the new in, which incentivize the customer to actually stick around, unlike license and maintenance models of the past. Launching high-quality products has become more of a team effort, which requires a certain level of collaboration across different departments. That's why Product 360 goes hand in hand with Customer 360. The key to product success is to start with the customer, invest in technology and quickly adapt to changes.
Buyers have always craved great features at compelling prices. But now there’s a 3rd dimension that matters just as much: their customer experience. Joining...
As medtech experiences a period of rapid evolution, quality processes are transforming as well. Nicolle Cannon (Cannon Quality Group) and Chuck Serrin (Propel) discuss...
Ahead of the first-ever Salesforce Manufacturing Summit coming up on December 1, we’re chatting with special guest Michael Farr, Vice President of Operations &...