When the product was king, it was all about what the product could do. Now that customer is king, it’s about creating the best customer experience and gaining lifetime loyalty. Recurring revenue models are the new in, which incentivize the customer to actually stick around, unlike license and maintenance models of the past. Launching high-quality products has become more of a team effort, which requires a certain level of collaboration across different departments. That's why Product 360 goes hand in hand with Customer 360. The key to product success is to start with the customer, invest in technology and quickly adapt to changes.
Transformation doesn't have to mean one massive overhaul. Take it from our guest Diana Sehawneh, Quality Project Coordinator at MaryRuth Organics. Learn how she...
Digital transformation is all the rage, but there’s no clear definition of its scope and even less practical guidance about how to achieve it....
Digital transformation is a team effort and common obstacles threaten to derail success. Luckily there are certain best practices which can help you on...